cannot export-to-web unzipped

Export to web gives somewhat unpredictable results, e.g. inlining footnotes, omitting equation numbers, putting in unwanted green boxes around equations, so exporting and examining the results in a browser repeatedly is natural.

But because export doesn't just produce a folder containing an html document with ancillary stuff, every time export occurs a separate step to expand the exported zip file has to be taken. This is needless friction.

Is there a way to turn off the zipping of the export? I can't find such.